ROLE
Product Designer, UI/UX Designer
SKILLS
UI/UX Design, Design System, Figma
PROJECT
Digital Product
Automatiq is a data-driven ticket resale solution that optimizes pricing, distribution, and scalability. It empowers customers with a competitive edge, driving smarter decisions and maximizing revenue.
The platform had inefficient usability, unclear information architecture, outdated features, repetitive user journeys, and inconsistent UI design, causing user errors, frequent support requests, and brand misalignment.
Redesign the Automatiq desktop and mobile app to improve usability, streamline information architecture, and modernize UI. Build a scalable design system to enhance consistency and boost team productivity.
Collaborated with business, marketing, and UX teams for research and strategy. Designed intuitive user journeys, created wireframes and interactive prototypes, and validated solutions through user testing.
+40% usability & customer satisfaction
Improved usability by 40%, reducing user errors and enhancing platform interactions for a smoother experience.
+25% team efficiency
Boosted team efficiency by 25% with a unified design system, streamlining workflows and cutting design/development time.
+35% task completion success
Increased task completion by 35% through UI/UX improvements, simplified user journeys, and streamlined interface design.
Reduced support load
Decreased support requests by optimizing the interface and improving information architecture for easier navigation.
